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Fundraising

Nonprofit rely on the generosity of others for funding and need the right tools to help them to solicit, manage and organise those gifts. Salesforce for Nonprofit offers fundraising software that helps you to connect with donors and manage all your fundraising, from individual gifts to major gifts and grants, while helping you to manage those complex, multi-year gifts, all in one place.

Leading non-profits achieve fundraising goals and drive impact with Salesforce.

Enhance donor relationships with high-touch fundraising tools.

Create a timeline of your relationship with a donor, manage wealth and giving information and add customised alerts to a profile to be reminded when important events are occurring for each donor.

A dashboard with details about a donor profile.

Fundraisers can use portfolios as a way to view tasks and manage all donor relationships from a single view.

Two dashboards with one about memeber details and other about portfolio performance.
A dashboard with details about a donor profile.
Two dashboards with one about memeber details and other about portfolio performance.

Connect with more donors using mass-market fundraising.

Track individual marketing appeals and their performance across multiple dimensions — from giving channel and campaign, to segment and individual message.

A dashboard displaying Outreach Source Code.

Create actionable segments based on complex criteria, such as giving history, location and communication preferences, with an easy-to-use, drag-and-drop tool.

A dashboard showing segments based on interest tags, cases and gift transactions.

Make data-driven investment decisions based on the performance of your fundraising outreach efforts.

A dahsboard for donor engagement with focus on mass market insights.
A dashboard displaying Outreach Source Code.
A dashboard showing segments based on interest tags, cases and gift transactions.
A dahsboard for donor engagement with focus on mass market insights.

Manage complex, multi-year gifts with fundraising operations.

Enter and attribute transactions for one-time gifts and commitment instalment quickly and accurately.

A fundraising operations dashboard with focus on recently viewed gift batches.

Create and track fulfilment of commitments, such as recurring donations, pledges, grants and planned gifts.

A portal to enter gift commitment information.

Allocate restricted gifts for causes specified by donors.

A portal for donor engagement campaign with focus on Gift Default Designations.
A fundraising operations dashboard with focus on recently viewed gift batches.
A portal to enter gift commitment information.
A portal for donor engagement campaign with focus on Gift Default Designations.
Build the perfect Fundraising solution with our help.

Build the perfect Fundraising solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Nonprofit Cloud Edition.
  • Add products/features needed, if not already included.
  • Customise the final result with apps, services, support.
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Get trusted AI for non-profits.

Salesforce delivers trusted, extensible AI built into the fabric of our non-profit CRM platform. Use our AI to create customisable, predictive and generative AI experiences to fit all your organisational needs, safely. Bring conversational AI to any workflow, user and department with Einstein.

Learn new skills with free, guided learning on Trailhead.

Nonprofit Fundraising FAQs

Fundraising software facilitates effective management of donations and donor information, enabling personalised communication and nurturing a loyal donor base. Get one view of all information related to donors, automate administrative tasks and raise more funds by improving fundraising operations.

When comparing fundraising software, consider if the system is scalable, has strong security and offers an established community for peer advice. Look for a proven ecosystem of partners. Opting for non-profit-specific products ensures support for growth and operational efficiency.

There are several options available for non-profits to get started with Salesforce solutions. The Power of Us Programme gives eligible non-profits the first 10 subscriptions free. Visit our pricing page for more information.

Yes, Salesforce fundraising software can integrate with a wide range of tools commonly used for fundraising. This integration capability is one of our key strengths, making it a popular choice among non-profits for managing their fundraising activities. Visit the AppExchange for more information.

Data Cloud allows organisations to segment donors into precise groups based on complex criteria. This can include demographic data, engagement levels, donation history and predicted future behaviours. These segments can then be used to tailor fundraising campaigns to specific audiences.