An omni-channel platform displaying a customer case and next best actions

Voice and Phone Support

Solve customer service phone calls faster by stitching together voice — the most popular channel — with AI and your CRM data. Focus on your customers’ needs, not taking notes, when the call is automatically transcribed. Use AI to personalise every conversation with next best actions and save time with conversation catchups and summaries. Make every agent a superhero by using natural language alerts to provide personalised feedback and coaching.

Natively Integrate Cloud Telephony.

Get on the phones faster with out-of-the-box telephony integration with Amazon Connect or a range of partners on the Salesforce AppExchange. Embed the phone into your digital channels in Service Cloud to provide a holistic view of your customer conversations. Connect your customers to the right agent at the right time and give your agents all the context they need to assist customers faster than ever.

Windows displaying call controls and call summary notes with recommendations for next customer service actions

Launch AI-driven recommendations with real-time transcriptions that free up agents to focus on the customer. Improve Customer 360 and insights with the ability to analyse voice conversations in the context of CRM data — driving next best actions to help agents resolve cases faster. At the end of the call, wrap up with conversation summaries based on customer intents and sentiment.

Windows displaying a call transcript and Einstein recommendations for next best actions

Don't put your customers on hold. Meet them on their preferred channels from your website, mobile app, SMS, WhatsApp, Facebook Messenger, and more. Provide your agents with a unified customer view across your phone and digital channels to make it easy for your agents — and your customers.

A chat window of an agent helping a customer
Windows displaying call controls and call summary notes with recommendations for next customer service actions
Windows displaying a call transcript and Einstein recommendations for next best actions
A chat window of an agent helping a customer

Resolve calls faster with AI and automation.

Make work faster for agents, supervisors and customers with Agentforce, your AI assistant for CRM. Ask questions and make requests to get trusted and useful answers. Agentforce can assist with tasks like answering questions using your knowledge base. You can also customise its actions, like routing cases for approval. Agentforce uses advanced language models and the Einstein Trust Layer to provide accurate and understandable responses based on your CRM and external data.

Agentforce Service Agent answering questions for customer.

Drive efficiency and boost agent productivity with AI-generated summaries for any work, order, or interaction. Save time by using Einstein to predict or create a summary of any issue and resolution at the end of a conversation. Empower service reps to review, edit, and save these summaries to feed your knowledge base.

Support customers and save service reps time by making next best actions and workflows easily accessible. Empower your reps with targeted suggestions for cross-sell, renewal, or upsell opportunities

Next Best Actions powered by AI.
Agentforce Service Agent answering questions for customer.
Next Best Actions powered by AI.

Empower and coach your service teams.

Give your supervisors the right tools for coaching and training and complete visibility into agent capacity across channels. Monitor calls and capture insights to assist in real time via chat or Slack. You can also set up training to help your distributed team get up to speed on trending support calls.

 A supervisor's portal showing their agents' statuses, capabilities, and customer interactions

Get a real-time, holistic view of contact centre performance across all channels — including phone. Give your managers insights into customer satisfaction, revenue, customer retention, customer effort score, or service-level agreement (SLA) performance to identify strengths and areas to improve. Contact Centre Analytics also helps you keep an eye on call volumes, wait times, and handle times with real-time queue management.

A window displaying the analytics of a company's contact center

Unlock productivity from your digital service calls by identifying coaching opportunities from a call recording. Surface key moments such as product mentions, compliance mentions, or your own custom mentions by any topic you define. With Einstein Conversation Insights, you can help agents work more productively by surfacing relevant action items on the call transcript.

A window displaying Einstein insights on a customer's call, such as keywords and sentiment.
 A supervisor's portal showing their agents' statuses, capabilities, and customer interactions
A window displaying the analytics of a company's contact center
A window displaying Einstein insights on a customer's call, such as keywords and sentiment.
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Take a tour of the #1 AI CRM for service.

Find out how Service Cloud helps you deflect 30% of cases and deliver value across your customer journey with CRM + AI + Data + Trust.

Get the most out of cloud telephony with thousands of partner apps and experts.

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Call Centre Integration FAQ

Integrate your call centre seamlessly into your CRM with cloud telephony. Select the telephony partner of your choice, or purchase pre-integrated out-of-the-box telephony from Amazon Connect.

Cloud telephony is a unified communications as a service (UCaaS) model that connects a company’s voice, video, messaging, customer relationship management, and processes together. By elevating these functions to a single cloud-based platform, employees can boost productivity because they eliminate the need to toggle between systems.

Agents can help customers more effectively when your phone channel runs seamlessly inside a call center software like Service Cloud — right alongside your web and digital channels. Supervisors can have visibility across all channels, for faster case resolution and agent onboarding and coaching.

It’s important that your cloud telephony and call center software can be integrated with your customer data and CRM. When your agents have a complete view of the customer’s interactions and behavior, they can give personalized answers to questions quickly — which improves customer satisfaction.