Maintain data privacy and compliance with easy-to-use tools.
Reduce compliance costs and ensure customer data protection by automating data subject requests, streamlining consent management, and consolidating identities into a single profile.
Explore data privacy and compliance with Salesforce.
Simplify privacy management.
There are multiple ways to protect data in production in order to meet legal obligations and reduce your risk. Randomisation is used when you need unique data of a certain length. Hardcode when you need to set a flag or static known value. Delete the value when the field is not required or needed. Or process field history by removing tracking history to ensure all personal information is removed.
Automatically delete old data records and files that are no longer needed. Remove audit data from Field History Tracking and Field Audit Trail. Delete data at the record level and choose what happens to related files and attachments. And hard delete immediately to bypass the recycle bin.
Create, execute, and monitor requests for processing data. Save admins time by creating policies to automatically fulfill Right To Be Forgotten and Data Subject Access Requests. Monitor requests to easily track the progress. And use Privacy Hold to stop records from being anonymised or deleted by Privacy Policies.
Stay compliant by capturing customer preferences to maintain trust and meet regulatory requirements. Use customisable templates to create a low-code form where customers can elect how you can contact them. Enable customers to easily update their own preferences by hosting forms on your website, on Salesforce or in Experience Cloud. Feed responses into the Salesforce Consent Data Model for consistency and ease of integration. Connect customers to their data through a token that allows secure anonymous access to manage their consent.
Secure access management.
Unify identities from diverse sources, including connected devices. Seamlessly administer customer identities and profile data within Salesforce. Effortlessly fuse registration profiles and logins into Salesforce business processes. Tailor customer journeys across sales, service, and marketing for unparalleled personalisation.
Leverage Passwordless login to make registration and access even simpler. Capture mobile-first markets by providing the ability to create an identity with your brand without forcing consumers to juggle yet another password. Customise login pages to reflect your brand, and choose from a variety of verification methods, such as SMS, and Facebook Messenger. As users engage through these new access channels, report on login activities from Salesforce to better understand what new methods are resonating with your customers.
Imagine providing a registration experience that's as smooth as it gets. Users can sign up effortlessly using their social credentials from well-known platforms like Google and Facebook. No more creating yet another password that they'll inevitably forget. This approach not only reduces friction but also elevates the overall user experience.
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Salesforce Data Privacy Management FAQ
We have released a solution kit that explains how to manually integrate data from Marketing Cloud with the Consent Model in core. Please refer to this article for more details.
Yes. You can leverage Privacy Centre to automatically delete or mask records from your production org, opening up data storage, removing data that's no longer needed, and reducing risk of identification. See the Winter '24 release demo to see how.
Not anymore! Without Heroku, you can delete/de-identify data for right to be forgotten cases.