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Small Business Marketing
Connect teams, create AI-powered campaigns, and personalise customer relationships with Marketing Cloud Growth Edition.
What can your small business do with marketing automation on the world's #1 AI CRM?
Reach more customers and grow loyal relationships with AI-powered marketing automation. With Data Cloud built-in and native integrations with sales, service, and commerce, you can automate full-funnel campaigns and journeys, personalising every step with data across all touch points. This is how small businesses can drive productivity and personalisation across the entire customer lifecycle, expanding reach, closing deals faster, and building lasting customer relationships for life.
Reach customers faster with trusted data and AI.
Reach customers faster with Einstein Copilot. With one generative AI prompt, you can draft a campaign brief, build the campaign, and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect.
Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalisation. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.
Use Generative AI to draft email body copy, subject lines, and preheaders in minutes, allowing you to reach customers fast. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalise emails by pulling in all your customer information -- both inside and outside your CRM. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.
Grow customer relationships with connected experiences
Engage your customers where they're most active by delivering automated, personalised journeys through email and SMS. With built-in Data Cloud, small businesses can harness data from across your organisation—including sales, service engagements, and commerce events—to trigger the next best actions. Personalise journeys based on replies to SMS messages using simple keywords like "yes" or "no." Automate notifications to your sales and service teams, enabling timely outreach.
With all your teams on one platform, it's easy to integrate sales touchpoints into the customer journey. Notify sales teams when a lead is highly engaged so they can close deals quickly, or alert them when it's time to reach out to customers for onboarding.
Capture new leads and build out your contact base using forms and landing pages. Save time with out-of-the-box templates and intuitive drag-and-drop builders that allow marketers to build ready-to-launch landing pages. Send new leads on automated journeys for additional nurturing.
Optimise your marketing performance.
Take the guesswork out of when to send emails, using predictive AI. Use Einstein AI to personalise send times, delivering your messages to customers when they're most likely to see them, based on previous data. Increase engagement with your messages by ensuring your emails are always at their top of the inbox.
Optimise your strategy with Marketing Analytics Reports. Understand how customers are interacting with forms, landing pages, emails, and SMS sends — so you can expand on efforts that work, and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces, and other key email metrics.
Extend the power of your small business marketing tools with these related products
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Marketing Cloud Growth Edition Pricing
Grow your Small Business with Salesforce Marketing Cloud
Growth
Drive revenue with your entire company on one AI-powered platform.
$
2,100*
AUD/month
up to 10,000 contacts billed annually
- AI-powered Emails and Campaigns
- Multi-Channel Journeys
- Forms and Landing Pages
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
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Get the most out of CRM and email marketing for small business with thousands of partner apps and experts.
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Marketing Automation for Small Business FAQ
When it comes to choosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.
Marketing Cloud Growth Edition is marketing automation for small businesses built on the world's #1 AI CRM. It is built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, allowing everyone to work together in one place to close deals faster. Whether you are looking to save time by leveraging generative AI, or create personalised, multi-channel journeys with email and SMS, we've got you covered.
Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort
The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts
2) Aligning marketing, sales, service, and commerce teams to close deals faster
3) Automating manual processes and saving teams time
The right marketing automation platform will:
1) Integrate directly into your CRM
2) Align marketing, sales, service, and commerce around a single view of the customer
3) Automate manual processes and save teams time