How B2B Sales Teams Win with Digital Commerce

Technology has fundamentally changed what customers expect from companies — and that includes B2B buyers. Business buyers want the ability to quickly research, browse, and transact — anytime, anywhere. Digital commerce makes it possible. And it’s not just buyers who benefit from digital commerce. Digital channels help B2Bs reduce costs, increase productivity, and boost revenue.

That’s why B2B organizations are moving fast to implement and optimize their digital channels. In fact, B2B commerce leaders expect more than half of revenue (54%) to come from digital channels within the next two years. Why? A whopping 87% of B2B buyers say they would pay a premium for a supplier with an excellent ecommerce portal. Alternatively, 90% would turn to a competitor if a supplier’s digital channel couldn’t keep up with their needs.

Business buyers have come to expect a commerce experience that is every bit as intuitive as what they get in the retail world as consumers. It also demonstrates that because business relationships are often more complicated than retail relationships, expectations can be even higher. That’s a tall order for B2B organizations — especially in the midst of disruptions like advances in AI, rising costs, and budget constraints.

The good news: With the right digital commerce strategies, you can deliver on buyer expectations without breaking the bank. By marrying data, analytics, and cloud-based commerce tools to create a digitally enabled customer experience, you’ll be able to increase revenue and loyalty, reduce costs, and unlock efficiency for your sales team. Here’s how.