Infographic: State of Small Business Marketing

Small business marketing strategies are heavily influenced by the trends, technologies, and tools available. But when does technology stop becoming a benefit to small business marketers, and become a barrier to success?

In the 8th edition of our State of Marketing report, we talked to more than 6,000 marketers from around the world. One of the things they told us is that they’re feeling overwhelmed by the number of tools they have to use in their day-to-day work.

Salesforce Customer 360 allows you to reduce complexity, and lower costs, by consolidating your systems on one trusted platform. Customer 360 users have seen a 25% reduction in IT costs, while also boosting employee productivity by 26%.*

But that’s just one data point from our report. Below, we’ve drawn out some of the stats that will be of particular interest for marketers working in small and medium businesses.