Financial Services
Deepen customer relationships with these featured Financial Services resources.
![A Guide To Generative AI in Australian Financial Services](http://www.salesforce.com/content/dam/web/en_au/www/images/form/pdf/gen-ai-au-fins-card.png)
WHITEPAPER
A Guide To Generative AI in Financial Services - for Australia and New Zealand
Explore the exciting ways AI is driving growth, refining risk management, and improving customer satisfaction in the financial sector. Discover how AI-readiness doesn’t require an overnight overhaul, but a shift in mindset.
![The Financial Services Playbook for Effective Data Maturity](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/financial-services/financial-services-ai-data-maturity-playbook/Metadata_768x432.png)
PLAYBOOK
The Financial Services Playbook for Effective Data Maturity
Learn the 5 steps to data maturity and AI for financial services to scale and deliver value.
![Salesforce has been named a leader in The Forrester Wave™: Financial Services CRM, Q3 2023 report.](http://www.salesforce.com/content/dam/web/en_au/www/images/form/pdf/fins-forrester-wave-report-resource-image-1200x675-v2.jpg)
REPORT
Salesforce has been named a leader in The Forrester Wave™: Financial Services CRM, Q3 2023 report.
See how Forrester evaluated financial services customer relationship management (CRM) providers with retail banking, insurance, wealth, and investment solutions to determine how each provider measures up.
Explore all financial services resources.
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