Connected Shoppers Report
We surveyed 2,400 shoppers and 1,125 retail leaders to learn about the consumer shopping trends shaping the industry.
Discover:
- How digital experiences and tools are changing brick-and-mortar shopping
- How retailers plan to use data to engage shoppers
- Why customer service is the unsung hero of loyalty
Want a sneak peek? Check out some key insights in the interactive dashboards below.
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Retailers focus on loyalty in a highly competitive environment.
With acquisition costs and competition rising, retailers see opportunities to retain shoppers through customer service, ecommerce, and personalisation.
Note: Filter selections with sample sizes below 25 will not be shown.
Note: Ties will occur when the count of responses is equal for different challenges or opportunities.
Note: Ties will occur when the count of responses is equal for different challenges or opportunities.
Consumer shopping transactions trend toward digital channels.
While consumers lean into online shopping over the next two years, stores remain a critical component.
Note: Filter selections with sample sizes below 25 will not be shown.
Retailers seek to improve shopper experiences by unifying data.
Retailers are adopting unified engagement platforms to operationalise data so they can create personalised, seamless experiences.
Note: Filter selections with sample sizes below 25 will not be shown.
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