Discover the trends shaping the future of customer engagement.
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Here are key insights from nearly 17,000 customers worldwide.
Businesses take up the mantle of trust.
![Pie Chart showing 68%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/sixty-eight-static.png)
Sixty-eight percent trust companies to tell the truth.
Personalisation is a prerequisite.
![Pie Chart showing 56%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/fifty-six-static.png)
Fifty-six percent expect all offers to be personalised.
Customers crave cohesive experiences.
![Pie Chart showing 85%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/eighty-five-static.png)
Eighty-five percent expect consistent interactions across departments.
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