Watch the best of Dreamforce for Retail.
Watch keynoteRetailers and agents grow revenue and relationships together.
Acquire profitable customers faster with unified, real-time data. Scale personalisation and growth with Agentforce, built for retail. Boost loyalty with connected experiences across marketing, commerce and service delivered with the#1 AI CRM.
See how top retailers activate data and AI with Salesforce.
Smarter retail starts with Salesforce.
93
%
achieved positive ROI*
Nearly all retailers see an impact on overall revenue.
37
%
increase in online revenue*
Retailers experience online gains with Salesforce.
27
minutes
saved per service case*
Salesforce makes service calls significantly more efficient.
1.5B
global shoppers feed data into our Holiday Insights HQ
Salesforce provides a deep dive into holiday shopping data.
* Source: FY24 Customer Success Metrics
Build the perfect retail solution with Salesforce.
Win New and Profitable Customers with Personalised Marketing
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Simplify and Scale Omni-Channel Commerce
Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital shop fronts to bringing ecommerce to emerging shopper touchpoints.
Elevate Connected and Consistent Service
Grow customer lifetime value, reduce costs and maximise efficiency when you reimagine service with Service Cloud, from the contact centre to the shop.
Supercharge Your Store and HQ Employees
Empower your employees and shop associates with digital tools, data and insights to help them be more efficient and better serve customers.
Strengthen and Optimise Partner Relationships
Modernise your B2B customer experience. Increase productivity with AI, automation and collaboration tools that unlock speed and agility across sales teams, partners and associates.
Transform your business with solutions made for your industry.
Fashion
Boost loyalty by connecting to your customers across the shopping journey.
Restaurants
Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.
Grocery, Drug and Convenience Shops
Transform engagement with shoppers, shops and employees all from a single platform.
Mass Merchants and Department Shops
Optimise your shops and associates to help connect physical and digital shopping experiences.
Introducing Retail Cloud with modern Point of sale
The only native, cloud-based, point of sale (POS) system that brings the online and off-line shopping experience together on the #1 AI CRM.
See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.
Run your retail media network from one connected platform.
Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales and optimise campaign performance by activating first-party data.
Get more value out of AI with Industries AI.
Learn how to create prompts for your business needs and bring them into the flow of work.
Maximise ROI with the #1 Success Ecosystem.
From support, expert guidance and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your full investment.
Get the most out of your retail business with thousands of partner apps and experts.
Learn new skills with free, guided learning on Trailhead.
Keep up with the latest retail trends, insights and conversations.
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Salesforce for Retail FAQs
Our portfolio of products, built on the trusted Salesforce Platform, helps you to connect with customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT and data teams — can augment their work with connected data, trusted AI in retail and the #1 AI CRM, purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem - marketing, commerce, service and IT. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across marketing, commerce and service, delivered on the Salesforce Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.
Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimise partner relationships.
