Prospect default fields with options to add new conditions and save. The engagement studio shows email flow chart.

Get started with commerce.

Build, brand and manage your online shop front using built-in guidance and simplified tools. With the complete CRM for small businesses, you can seamlessly connect commerce with every step of the customer journey, including marketing, sales and customer service.

Set up your shop front and drive revenue across channels.

Create, customise and launch your digital shop front with low-code, drag-and-drop design tools. Plus, follow along with built-in guidance to get up and running faster, so you can start selling online and growing your ecommerce business.

A Journey Builder dashboard showing multi-channel journeys

Make transactions a streamlined, no-hassle experience everywhere. Whether through optimised checkout on your shop front or with payment links in an email, you can drive revenue across any channel.

A Journey Builder dashboard showing multi-channel journeys with Sales and Service touch points.
A Journey Builder dashboard showing multi-channel journeys
A Journey Builder dashboard showing multi-channel journeys with Sales and Service touch points.

Grow relationships and revenue with connected commerce experiences.

Automate email sends throughout the commerce buyer journey. With insights from your shop front, you can create targeted email campaigns to promote offers and nurture your customers. For example, if a customer abandons their basket and leaves your site, reel them back in with a series of automated email nudges.

A prompt for Einstein to create a campaign brief and campaign email targeting customers who attended an event with an offer to download an ebook.

Optimise your ecommerce store by using simplified tools to manage products, pricing, buyers and more. Make data-driven decisions and increase revenue with performance insights from your dashboard.

A prompt for Einstein to create a new segment based on attendees living in NY, NJ, RI, CT and MA.
A prompt for Einstein to create a campaign brief and campaign email targeting customers who attended an event with an offer to download an ebook.
A prompt for Einstein to create a new segment based on attendees living in NY, NJ, RI, CT and MA.

Start selling online with Starter Suite.

Launch a direct-to-consumer shop front with marketing, sales and service capabilities built into an easy-to-use CRM suite. Connect every touchpoint with unified data and enhance customer experiences on every channel.

Small Business Commerce FAQs

With Commerce Shop Front in Starter Suite and Pro Suites, you’ll get step-by-step guidance as you build your branded shop front, add products, set up payments and checkout and use streamlined merchandising tools to manage your business.

Commerce Cloud's user-friendly platform also makes sure your online store is mobile-optimised. As your business grows, you can explore even more Commerce Cloud solutions and use Agentforce for automatic set-up features to simplify the process.

You can begin using Commerce Cloud for as little as $25 a month with Starter Suite, which includes marketing, sales, service and commerce features.

With Starter Suite, you can launch your shop front in just a few hours.

With Commerce Cloud, you can enhance your online presence, improve customer satisfaction and increase growth for your small business. The benefits include easy set-up and management, scalability, personalised customer experiences, multi-channel selling, built-in tools for analytics and marketing and integration with Salesforce solutions.

Small businesses typically need a range of commerce tools to effectively manage and grow operations. A user-friendly platform that allows you to create and manage your online store, like Salesforce Commerce Cloud, includes features like product listings, shopping baskets and secure payment processing.

You’ll also need a secure and reliable payment gateway to process online transactions, along with customer relationship management (CRM), marketing automation, search engine optimisation (SEO), analytics and reporting, delivering and fulfilment and customer support.

Automating your small business shop front can significantly improve efficiency, reduce manual work and enhance the customer experience. It’s important to automate your inventory management (to get real-time updates on stock levels) and your order processing (to automate order confirmations and fulfilment).

You can also use Salesforce tools like Marketing Cloud to automate email campaigns, such as welcome emails, loyalty emails and promotional offers. The email marketing tools in Starter and Pro Suites make it easy to segment your customer lists and send personalised, branded emails through automated campaigns.

If you run a subscription-based business, you can also automate payment processing for recurring payments and invoice generation.

To gain traction on your website, you should optimise your shop front for SEO and create high-quality content for audiences to engage with. Create content that can be promoted and posted regularly on social media platforms or through collaborations with influencers to link back to your site. You can also optimise your business listing to take advantage of local SEO.

Email marketing is also a great way to bring audiences to your website. Build an email list, send newsletters and use automated campaigns that target segmented customers based on their behaviour and preferences for targeted marketing.