Media and entertainment companies are using Salesforce CRM for media to keep a hungry, impatient audience on the edge of their seats — wherever that seat may be. All eyes are on today’s digitally accelerated media industry, so they’re using media CRM from Salesforce and tapping every digital and social channel available to let know audiences what’s on and where they can get it — and in turn are listening to find out what the people want to see and hear.