Marketers: What Not to Miss at Dreamforce ‘24

The rise of AI has already pushed marketers to adapt to a new ecosystem, learn new skills, and navigate new rules. It’s also made trust and security more important than ever before. Modern AI capabilities have taken the ceiling off marketing, with limitless possibilities and opportunities ahead of us. See where we’re at, where we’re going, and how to get there at Dreamforce 2024 Sept. 17-19 in San Francisco (and streamed free on Salesforce+).

We’ll spend three days digging into  how marketers can stay ahead of the curve with AI and data… and how to maintain trust and security as you do. At Dreamforce, you can connect with fellow Trailblazers in person and get a glimpse into the future of marketing, along with Salesforce product innovations.

Whether you attend in person or watch online on Salesforce+, you’ll have access to hundreds of sessions designed specifically for marketers. Our goal is to leave you with a year’s worth of inspiration, along with new tactics and strategies to take back to your team.

5 can’t-miss marketing sessions at this year’s Dreamforce

1. Marketing and Commerce Keynote: Build Lasting Relationships. Marketing is a lot like love: it’s easy to find someone you want, but the real magic only happens if you can keep them. Hear from marketing and commerce leaders on how AI and data innovations are changing the way relationships are built – from ad to advocacy.
   
2. Transform Your B2B Marketing Strategy with Data Cloud. What do your customers want, and what channels do they want it on? Learn how you can access data outside your CRM to better personalize marketing campaigns and increase lead conversion.
   
3. Introducing Einstein Personalization. Automated 1:1 personalization becomes a reality as Einstein AI tailors experiences to each customer, deepening relationships and pushing growth. Join us for a live demo to see it in action.
   
4. Protecting Data in Salesforce While Unleashing AI. Learn how to protect your Salesforce data with tokenization when sharing with AI models. Uncover new ways with real-world examples to safeguard sensitive information.
   
5. Succeed Now with Data Cloud Segment and Activation Use Cases. Test-drive Data Cloud to see exactly what it can do for your business. Become familiar with the UI and learn how to create unified profiles, build segments, and set up marketing journeys. This session is geared toward business users.

Hop over to the Dreamforce ‘24 session catalog to see the full schedule and plan your perfect conference. And stay tuned for big announcements on star speakers, bands and more!