We’re experiencing what might be the most game-changing innovation of our careers: AI agents. The technology will revolutionize the way businesses interact with customers, but marketers need to understand how it works and know how to use it. That’s why we’re bringing together the best minds in the business at our Salesforce Connections conference on June 11-12 in Chicago and online on Salesforce+.
The two-day event will help you find the answers to understand this new era of AI agents and build the skills you need to succeed, all while having fun with great people in a great city. You’ll learn with hundreds of sessions, connect with thousands of peers and experts, and create countless memories.
Here’s a cheatsheet of Salesforce Connections conference sessions and activities you won’t want to miss. And if you need help convincing your boss to let you attend in person, this sample letter can help you get that approval across the finish line.
Head to Chicago for Connections!
Join your fellow Trailblazers on June 11-12 for two full days of innovation and inspiration in the AI agent era. Use code CNX25FLASH to save 50% and register for just $449. Offer expires June 6*.
Bookmark these can’t-miss sessions and keynotes
For the first time, you can reserve a seat at most Connections sessions. Check out this page to get first dibs to hands-on learning and expert-led seminars. You can filter by role, industry, product, and session type to find what works best for you.
Let’s start with the big stuff at the conference. Save these dates/times for the keynotes on each day. (Note that there’s no reserved seating for keynotes – they’re first come, first seated.)
Main Keynote (Wednesday, June 11, 10am CST, Keynote level 3)
Salesforce leaders will show how Agentforce is reshaping the future of marketing and powering deeply personalized 1-to-1 customer experiences.
Next Gen Marketing Cloud: Built for Agentic Marketers (Thursday, June 12, 10am CST, Keynote level 3)
Marketing Cloud product leaders and customers will dish on next-gen innovations that help you get more from your investment. Plus, you’ll get a first look at demos from our product roadmap.
Now let’s take a look at a few key sessions happening across these two days. Click on the links to reserve your spot and build your agenda.
| Session Name | Description | Date/Time | Session Type |
| Build Connected Journeys with Marketing Cloud Advanced | One data set, one workflow, built on Agentforce. Learn how marketers can harness these capabilities to improve personalization and perfect customer outreach across departments. | June 11, 2:15 PM and June 12, 1PM CST | Breakout |
| The Future of Marketing Cloud Engagement | Step into the future of Engagement. Learn five new ways to supercharge your customer journeys with your expanded Marketing Cloud toolkit. | June 11, 2PM and 2:45PM CST | Theater |
| Drive Personalization with AI, Data, and Marketing Cloud | Learn how personalization works with Marketing Cloud to use real-time data to drive tailored journeys and achieve tangible ROI. | June 11, 11:45AM CST | Theater |
| The Future of Marketing Cloud: A Roadmap Sneak Peek | Exciting new innovation is happening within Marketing Cloud! Join our product experts to hear about upcoming innovations, see demos, and discover how your business can benefit today and tomorrow. | June 12, 2PM CST | Breakout |
| Data Strategy Made Easy for Marketers | Data drives success in the digital age. Marketers who use it to enhance customer experiences gain a competitive edge. Join our workshop to explore data and AI tools for transforming your CX strategy. | June 11 at 2:30PM CST and June 12 at 1PM CST | Workshop |
| Personalize Key Moments with AI and Actionable Data | Uncover operational efficiencies and time savings your team can gain through automation and intelligent workflows. | June 11 at 8:30AM CST and June 12 at 11:45AM | Roundtable |
Learn new skills, meet Trailblazers, and have fun in the Campground
Our Campground will have a fresh feel this year with booths more aligned to job functions. They’ll show how Marketing Cloud helps marketers build relationships aligning to their role. You can book a 25-minute appointment with an Agentforce expert to build your own autonomous agent.
This year we have added two new exciting additions to the Campground: Campfire Chats and the Community Hub. Campfire Chats will give attendees an opportunity to get up close and personal with customers to learn the details of their success with Marketing Cloud. This is a great opportunity for you to learn from Trailblazers and ask them any questions you’d like. These chats will seat about 20 people, so arrive early!
The Community Hub will have 40+ sessions led by Trailblazers. This space will focus on helping attendees build the skills they need in the agent era. See the full schedule of sessions here.
Also new to Connections is our first Project CNX: An Agentforce Pitch Competition. This is an agent-building competition where marketers pitch custom Agentforce use cases live on stage. The top contestants will compete at Connections for a chance at a $10,000 prize and free registration passes to Dreamforce. The deadline to enter is May 30!
This year’s Connections conference has something for everyone. We’re entering an age of AI agents that will change the way we work. Let’s learn how to navigate this future, and have a great time doing it.
Check out the full Connections schedule
Take a look at hundreds of sessions across role, industry and topic – and reserve a spot in the ones that look best for you.
*This one-time offer applies only to the purchase of a Connections 2025 full conference pass. Public Sector entities not eligible to apply. Offer must be claimed by 11:59 p.m. PT on June 6, 2025 and while supplies last. Offer is nontransferable, not redeemable for cash, may not be combined with any other offer or applied to any existing registration, and is subject to change without further notice. Other restrictions may apply.
