author title
Assoc Product Marketing Mgr, Financial Services
My Background
Amelia Guertin is an Industries Product Marketer, leading Banking and Lending at Salesforce. She develops industry messaging, thought leadership and experiences that illustrate how banking providers and lenders can leverage Salesforce to accelerate digital transformation. Her passion is developing solutions that help solve pressing industry challenges as well as collaborating with financial services leaders on disruptive ideas. Prior to joining the Financial Services team at Salesforce, Amelia worked in a number of business lines at Scotiabank, one of the big five banks in Canada. She provides a unique perspective by incorporating her banking and creative arts experience to inspire customers and prospects. While her experience at Salesforce has brought her to live in New York and now San Francisco, Amelia is proud to have grown up in Canada speaking English and French.
Here are three ways for banks to communicate with customers and potential customers by increasing financial literacy education, driving awareness, and providing digital access.
