
Andy Peebler
author title VP, B2B Commerce StrategyAndy Peebler is vice president of B2B commerce at Salesforce. He guides the strategy for B2B commerce at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of strategy and an investor at CloudCraze, the B2B commerce company acquired by Salesforce in 2018.

As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.
The ability to provide streamlined experiences is becoming a critical competitive factor. Depending on your own readiness and the needs of your buyers, it might be time to invest in a digital commerce platform.
Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.
One of the benefits of an ecommerce solution is that a larger platform allows vendor consolidation within an IT stack so that you can focus on a few strategic partners.
If you're considering switching to a new ecommerce platform, avoid common pitfalls with these best practices to lead you to a faster and smoother migration.

Ecommerce Architecture: When to Choose Headless Commerce, Declarative Solutions, or Ecommerce Templates
Here are our recommendations for whether you should choose headless commerce, declarative solutions, or ecommerce templates when building your ecommerce architecture.
Global expansion can bring a wealth of growth opportunities. With new markets come new customers, fresh talent, and diversification opportunities. Here are a few things B2B commerce should consider.