Andy Simmons
Andy Simmons is a Senior Product Marketing Manager at Salesforce. As an experienced product marketer in the technology and B2B space, he’s passionate about storytelling, presenting and distilling exciting, yet complex concepts/products — like artificial intelligence and analytics — into meaningful solutions and benefits that help address the needs of businesses and marketers across all fields and industries. Connect with him on Twitter @AndySimmons4189 or LinkedIn.
Marketers need to find ways to use web behavior to connect interactions across these various touchpoints. Here are six examples to inspire how to get started working with these valuable bits of information.
Businesses have access to more data than ever before, but are searching for ways to make sense of it all. Here's how AI can help marketers create and act upon a single view of the customer.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
As a marketer, you already have the data you need to create value, but if you're wondering how to implement AI into digital marketing, here are three ways.