![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/Amrita.jpg?w=344)
author name
Armita Peymandoust
author title VP, Product Management
My Background
Armita Peymandoust is VP, Product Management at Salesforce. Over the last 10 years, she has built products that use machine learning and artificial intelligence to improve marketing performance and efficiency. She holds a Ph.D. in electrical engineering from Stanford University, and her academic background is in optimization. Connect with her on LinkedIn.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)