![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/ArthurPatterson.jpg?w=300)
author name
Arthur Patterson
author title Director Global Taxonomy
My Background
Arthur is Salesforce's lead taxonomist. His team works with stakeholders across the company to better classify their content so it can be discovered and used in multiple destinations.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Many content consumers are spooked by how content recommendations can seem invasive. But the flip side, when done correctly, is you get the content you need so you can make decisions faster.