Caila Schwartz
author title Director, Consumer Strategy & InsightsCaila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.
With inflation sticking around, our first-quarter retail data shows shoppers acting like it’s 2023.
With consumers still budget-conscious in an uncertain economy, retailers must make strategic pricing decisions moving forward.
Retailers are looking to pull demand forward as the industry heads into the holiday season.
Is this a rebalancing or something more serious? Consumer optimism (or uncertainty) could drive 2022 results.
What does the holiday season hold for consumer goods brands and retailers? Shoppers’ behavior in the third quarter provides a sneak peek.
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
What can ecommerce browsing and buying habits in 51 countries tell us about the digital surge – and what’s next for brands?
As you round out your 2021 commerce plan, break down the barriers between your physical and digital experiences. Read this and other insights learned from the 2020 holiday season.
Global Digital Sales Grow 36% on Cyber Week: 4 Findings and What They Mean for the Rest of the Shopping Season
Shoppers across the globe spent a record $270 billion online this Cyber Week, outpacing bullish projections.