
Caylin White
author title Editorial Lead and Growth ManagerCaylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.
SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.
I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

From saving hours to improving customer service, automation makes it easier to run your small business.
Case studies transform customer success stories into powerful marketing tools — here's how.
With the right tools, you can earn side income doing what you love.
These top apps help you save time and stay organized — see how SMBs are managing sales, marketing, service, and commerce all together.
These productivity hacks will help you automate tasks and get more done. Let’s go.
Grow faster with the right Salesforce CRM suite for your business.
The term 'digital creator' emerged as platforms like Instagram introduced formal creator tools and monetization options.
Knowing exactly where you stand right now helps you make smarter decisions for the future.
New business owner? These free commerce courses teach essential skills and knowledge to succeed.