![Caylin White](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/IMG_2835-e1713812729649.jpg?w=462)
Caylin White
author title Editorial Lead and Growth ManagerCaylin White is an Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.
SEO-led content for Salesforce industries such as Commerce, Design, Retail, and Financial Services, and editorial management for Small Business and CRM.
Caylin can be found hanging out on the beach with her husband and rescue puppy, providing guided breath sessions or writing her next novel.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Discover how customer tracking can boost your startup’s growth with AI-powered tools and actionable insights.
These ecommerce ideas will get your small business or startup going in the right direction.
Want to learn how AI prompts can help your small business reach greater heights? Here are proven prompts for marketing your SMB.
What should your "About Us" page include? Here are a few tips and real-world examples to help your story stand out.
We’ve compiled a list of small-business events for 2025 to help you stay ahead of the curve and connect with other business owners.
Learn how AI prompts help any small business service team wow customers.
These free online courses can transform your small business into an empire — so you can make 2025 the best year yet.
Wondering how to take advantage of Small Business Saturday as an SMB owner or entrepreneur? Consider these tips and tools.
Discover how AI prompts can supercharge your small business sales strategy, making engagement and conversions easier than ever.