Caylin White

Caylin White

Senior SEO Lead

My Background

Caylin White is a Senior SEO Lead on the 360 Blog team at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO, but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Commerce, Design, Retail, and Financial Services, editorial management for Small Business and Healthcare, and data-driven engagement for Manufacturing and Energy services.

When I'm Not Writing ...

Caylin can be found hanging out on the beach with her husband and rescue puppy, providing guided breath sessions or immersed in a really good book.

an illustration showcasing a SMB team using the SWOT analysis

July 11, 2024

A SWOT analysis for a small business can help overcome weaknesses and maximize strengths for a fruitful future.

Small Business

A woman entrepreneur sitting in a chair at a whiteboard arranging a project management system

May 20, 2024

Plan, manage, and organize your projects with this comprehensive guide. Because projects are how things get done.

Two women reviewing a business proposal for SMB over a desk.

April 22, 2024

Help your small business stand out with a well-crafted business proposal — here’s how.

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