Caylin White

Caylin White

Editorial Lead and Growth Manager

My Background

Caylin White is an Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Commerce, Design, Retail, and Financial Services, and editorial management for Small Business and CRM.

When I'm Not Writing ...

Caylin can be found hanging out on the beach with her husband and rescue puppy, providing guided breath sessions or writing her next novel.

Illustration showcasing artificial intelligence (AI) tools for small businesses.

October 2, 2024

Looking for help choosing the right AI tools for your SMB? We’ve got you covered.

An image of Dreamforce, an annual event for small business owners, where two women meet and shake hands.

August 1, 2024

We’ve compiled a list of small-business events for the rest of 2024 to help you stay ahead of the curve and connect with other business owners.

an illustration showcasing a SMB team using the SWOT analysis

July 11, 2024

A SWOT analysis for a small business can help overcome weaknesses and maximize strengths for a fruitful future.

Small Business

A woman entrepreneur sitting in a chair at a whiteboard arranging a project management system

May 20, 2024

Plan, manage, and organize your projects with this comprehensive guide. Because projects are how things get done.

Two women reviewing a business proposal for SMB over a desk.

April 22, 2024

Help your small business stand out with a well-crafted business proposal — here’s how.

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