![Mirroring in sales: a rep with a megaphone stands in front of a mirror, someone on the other side mirrors his body position.](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/Mirroring-in-Sales.jpeg?w=889)
How to Use Sales Mirroring to Build Stronger Customer Relationships
Curiosity and active listening are key to building a deep understanding of your customer and creating a sense of trust.
For thirteen years, Dale Dupree was known as “the copier warrior” for making a boring sales process more fun. Today, he is founder of The Sales Rebellion, offering one-on-one coaching and team training for other sales professionals. He believes in people over products and community over commission checks. Dale is based in Orlando, Florida.
Curiosity and active listening are key to building a deep understanding of your customer and creating a sense of trust.
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