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David Fan

Vice President & General Manager, Communications Industry

My Background

David has dedicated his professional career to helping global communications service providers innovate and transform the way they engage with their customers. David leverages his extensive technology background, implementation experiences and global exposure to develop industry enterprise software best practices. Currently, he is serving as the vice-president of product management at Salesforce, focusing on the communications industry.

Two women discuss customer retention strategies in a mobile phone call.

October 20, 2022

Inflation is still impacting the communications industry. If you’re hiking prices, you need to give customers a reason to stay. Here’s how.

A photo of a woman lying on her back on the grass looking at a tablet: Reducing customer churn

February 16, 2022

Reducing customer churn is easier with technology that not only shows if a customer is at risk, but why.

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