The Challenge with Flows Today Salesforce flows sit at the heart of modern CRM automation, yet authoring them still requires a unique mix of declarative drag‑and‑drop and Apex know‑how. To ease this process,…
Behind every seamless customer experience is a complex, ever-changing codebase. When issues arise in that codebase, developers face a deceptively hard task: locating the exact part of the code that needs fixing. This…
In today’s world, where customer expectations demand instant and seamless experiences, Salesforce Data Cloud is redefining how businesses harness the power of their data. It transforms how businesses turn fragmented information into dynamic,…
We’re in the midst of a digital agent revolution — where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals.…
As businesses increasingly turn to AI-driven customer relationship management (CRM) solutions, safeguarding user interactions from harmful or inappropriate content becomes essential. Salesforce’s large language models (LLMs) are trained on vast datasets, which occasionally…
We are thrilled to announce that Juan Carlos Niebles, one of our talented researchers, has been named one of the top 100 in AI by the Artificial Intelligence Observatory in Colombia. This recognition…
AI is rapidly transforming industries, helping businesses enhance customer experiences, improve efficiency, and make smarter decisions. But an essential question arises: How can we ensure that AI is creating accurate and grounded answers?…
AI-powered solutions like Salesforce CRM are revolutionizing customer engagement, streamlining workflows, and providing deeper insights into customer needs. However, with the rise of large language models (LLMs), new security challenges have emerged. One…
From new open source models to evaluation frameworks, our AI Research team has been moving the needle in AI. Take a look at some of our 2024 highlights.
World’s #1 CRM introduces its first sales LLM Sales reps are constantly on the move, transitioning from one customer site to another, with meetings scheduled back-to-back. The demands of managing a complex pipeline…
