Eric Bensley
author title VP, Small and Medium Business MarketingEric Bensley is the vice president who leads marketing for small and medium business (SMB) solutions at Salesforce. He loves taking complex ideas and making them both simple & sticky. Through his career, he has had the pleasure of working on incredible products and market launches: GoToMeeting, HDFaces, Customer Success Platform, Salesforce1, SalesforceIQ, Salesforce Essentials. Day to day, his work consists of positioning, messaging, packaging, competitive differentiation, sales enablement,t and campaigns that get technology products in the hands of people who need them. Eric is a proud husband and dad who takes the art of dad jokes far too seriously. You can find him on the basketball court or hiking in the mountains in his free time.
What makes for a quick business pivot? We quote renowned business leaders who share their best entrepreneurial advice.
Grow Your Salesforce Career and Help a Small Business Succeed: Apply to Join the Essentials Advisor Program
Introducing the Salesforce Essentials Advisor Program. This program helps new and aspiring Admins connect with Salesforce Essentials customers to provide the additional assistance customers need to set up Essentials for their businesses.
For people uncomfortable in the spotlight, the key is to spin value.