Geala Whyte

Geale Whyte

Director, Critical Incident Communications

My Background

Geale is director, critical incident communications at Salesforce, specializing in brand engagement and interventions that secure lasting behavioral change. He has over 20 years of client and agency knowledge. Geale has proven experience in financial services, banking, insurance, technology, and pharmaceutical sectors, having worked with brands including Bank of England, Lloyds Bank, Aviva, BBC and Microsoft. Recognizing the value of ‘meaning’ for people to make sense of and enjoy their working lives, Geale has a particular interest in the importance of brand engagement as a driver of business change and individual performance.

Hand stopping dominoes

June 28, 2021

Salesforce employs many methods for managing large-scale and rapid change, but in times of crisis, you need something different.

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