Heidi Robbins
author title Director, Marketing StrategyHeidi Robbins is a director within the Digital Strategy and Design practice. She collaborates with clients to craft cutting-edge digital communication strategies by combining industry best practices and digital trends with experience design principles to elevate the connection that brands have with their customers.
Celebrated on the first Tuesday after Thanksgiving, Giving Tuesday is an international day of charitable giving. Here’s why it’s as important to your marketing strategy as Black Friday or Cyber Monday.
From apps to mobile wallets, BOPIS to 5G, these are the mobile technologies that your brand can’t afford to leave behind.
These five tips will help your business activate and connect with customers, employees, and community during a crisis.
Amazon’s purchase of Whole Foods, the latest move in its retail-domination strategy, has us asking a new batch of questions. What does this new acquisition mean for the average customer? For the grocer? For the retailer? For the marketer? No matter what industry you come from, marketers everywhere
Apparently today is “Show & Tell At Work Day.” Who knew? Almost any date on the calendar is a holiday to someone. As you plan your 2016 email calendar, consider including some B-List holidays in the mix. These less important holidays (compared to Valentine’s Day, Easter, Mother’s Day, and