Here’s the real story of how Verizon successfully merged enterprise sales teams from AOL and Yahoo.
Which brands are slaying the social media campaign game in 2019? Check out these 25 great examples across Twitter, Facebook, and Instagram.
We’ve put together a few takeaways from our study to describe the modern balancing act of B2B and B2C strategies. Check out the article and the infographic for great tactics.
In scanning today's retail landscape, here are eight brilliant ways retailers offer friction-free experiences that are both smart for business and smart for winning shoppers' long-term loyalty.
CG leaders are increasingly focused on direct-to-consumer (D2C) revenue. A new Salesforce survey of 500 global leaders says a full 99% are investing in D2C sales.
Salesforce researchers conducted a global survey of 500 CG leaders to discover how retailer challenges are impacting their businesses.
Data misuse scandals have left customers questioning the trust they put in companies. Here’s what retailers need to know in the post-breach, trust-first climate.
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
Check out these quotes from key leaders in the equality movement. These visionaries have inspired others around the globe.
Here are nine statistics about the state of shopping today to inform your customer experience strategy that spans commerce, marketing, and service.
