What Is Key Account Management — and How Does It Help You Grow?
From building trust to optimizing promotions, key account management is the foundation for building and growing your brand.
What is Retail Execution — And How Can Brands Make It Pay Off?
Keep your retailers happy and your margins high by following retail execution best practices.
How Data and AI Are Changing the Consumer Goods Industry
Across marketing, sales, commerce, and service, AI removes the roadblocks that prevent efficiency.
Everything You Know About Trade Promotion Management Is Wrong
Approximately $500 billion is spent on trade promotion each year. Yet 80% of consumer goods executives are unhappy with the results.
Want Growth? Here’s What Consumer Goods Brands Need to Do Right Now
What’s next for your brand? Here are the action items that should top your checklist - and they’re powered by AI and data.
Grab Consumers’ Attention at the Shelf with AI
In the future, predictive and generative AI could use your historical and real-time data to make sure your displays and promotions are executed perfectly in every store.
How Gamification Is Helping Procter & Gamble Boost Employee Learning
The popular name in household products is taking on an aggressive digital transformation, supported by a commitment to helping employees learn and grow — with gamified learning playing an important role.
How To Pandemic-Proof Your Supply Chain: What Retailers Can Learn From Land O’Lakes’ Success
Despite challenges of the pandemic, Land O’Lakes has been able to increase API development productivity by 25%.
“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis
See how Kimberly Clark rolled out #ShareASquare, an omni-channel campaign aimed at calming the fear of shortages and fostering community spirit by encouraging people to “share a square.”
