Itai Asseo

Itai Asseo

Senior Director of Incubation and Brand Strategy, AI Research

My Background

As the Head of Incubation and Brand Strategy for AI Research at Salesforce, Itai works on AI technology that is crucial for our customers' future. Itai has led innovation teams at Salesforce since 2015, working with our most strategic customers to realize human-centered visions and solutions. Prior, Itai led the technology group at Digitas, a global marketing firm, producing award-winning work for world-class brands. Working across different industries since the early internet days, Itai has led an ed-tech startup to a successful exit; collaborated with Harvard Business School professors on executive leadership programs, and partnered with Fortune 100 CEOs on business strategies.

Itai, Peter and Silvio at Dreamforce

October 16, 2024

Salesforce’s Chief Scientist and Chief Futurist, who were there from AI’s earliest days, talk about its evolution, and what we can expect.

Illustration of AI-enhanced robot with Astro and regular robot in the background.

February 16, 2024

Generative AI can increase productivity in some cases – here's how to make the best of it.

man and robot standing side by side

October 16, 2023

We are knocking on the door of a scaled-up model of AI that promises to change our world.

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