![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/09/jeffrey-steen.jpg?w=300)
author name
Jeffrey Steen
author title Editor, Salesblazer
My Background
As a business and marketing writer for 15 years, Jeffrey specializes in skill-up content at Salesforce. His work touches on everything from sales fundamentals to employee coaching, leadership best practices, and growth strategies.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Businesses are considering sales performance metrics that shift focus to long-term relationships — with both customers and employees.
About half of the sales reps we surveyed say they’ll now mostly sell remotely, a change that underscores the need for a digital collaboration hub.