To make the sale, your prospect has to see the value outweighs the risk. Here are the most common customer objections – and the most common solutions – to help sales teams in any field.
The best sales reps know that they will fail more than they win, be down after they're up, and that no deal is certain until it's signed.
Shift your focus from the pipeline to the reps that keep it flowing and make your team feel trusted and empowered.
The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?
