“Good fortune often happens when opportunity meets with preparation.” – Thomas Edison The best preparation you can have for major donor fundraising is a detailed profile of a potential donor to your charity, complete with…
author name
Jennifer Liu-Cooper
author title Communications Manager at DonorSearch
My Background
Jennifer is the Communications Manager at DonorSearch. Jennifer is a thought leader in Prospect Development who leverages 25+ years in the nonprofit industry to translate best practices into the products and services that help DonorSearch clients drive successful fundraising outcomes. Jennifer’s work reflects her belief that success in fundraising comes from the gathering and strategic application of data that illustrates a prospect’s motivations, in addition to financial capacity.
