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What BMW Did To Quickly Shift Gears in a Crisis
BMW is on a journey to accelerate digital transformation during this crisis to ensure a customer experience with digital and physical engagements as well as personalized content and communication.
Jessica Geutner is Vice President Strategic Customers Salesforce - Helping Strategic Customers with their Digital Transformation. She has a deep expertise on Automotive Industry across EMEA with a focus on large Dealer Groups and OEMs.
BMW is on a journey to accelerate digital transformation during this crisis to ensure a customer experience with digital and physical engagements as well as personalized content and communication.
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