![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/4gkveX-e1709095819282.jpg?w=539)
author name
Jordan Semmler
author title Senior Content Marketing Manager
My Background
Jordan is a Senior Content Marketing Manager at Salesforce. Prior to Salesforce, Jordan created content and social marketing strategies for Bleacher Report as well as over 13 startup brands across the technology space, including fintech, medtech, and beyond.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
How to use the power of data to transform your brand’s relationship with customers and enhance customer loyalty.