Justin Lafferty
author title Senior Editor, SEOI'm a writer and editor based in Las Vegas, currently coaching writers and strengthening SEO as a Senior Editor at Salesforce. I've contributed to Adweek, the Las Vegas Review-Journal, the San Diego Union-Tribune, the East Bay Times, and many more outlets.
I cut my teeth as a print journalist covering news and features in California's Central Valley, but I've worked with brands to create scroll-stopping content for more than a decade. Prior to Salesforce, I was an editor at Meta, working on external communications like blog posts and press statements. I've also done social media marketing and content for the San Diego Padres, Major League Baseball, and various other companies.
I'm probably at a baseball game, spending time with my little pup Paige (a terrier/chihuahua mix), working out at a CrossFit gym, or traveling. I've seen a game at all 30 Major League Baseball stadiums — and my next goal is to see a game on every continent.
You don’t have to be boring and corporate to connect with your audience. With creativity, authenticity, and AI, you can stand out in the feed.
These wise words from legendary marketers can help motivate you to create your best work.