author name
Kai Johnson
My Background
Kai Johnson is a member of the Corporate Marketing team, leading the Values-Based Marketing strategy. She's responsible for the company’s customer and community marketing strategy. She was recognized by the United Way of Central Indiana as one of the 100 Heroes making an impact in the Indianapolis community and most recently recognized as Indianapolis Business Journal 40 Under 40.
Values-driven marketing, also known as purpose-led marketing or cause marketing, is a great opportunity for your brand to support a cause or a charity. Here's how to do it right.
Roundup: How Leading Companies Are Serving Their Customers, Employees, and Communities During COVID-19
Here is a round-up of Salesforce customers using their resources to help their communities, employees, and customers in times of need.