Katie Wheeler is a senior manager of product marketing for Marketing Cloud based in Indianapolis, IN. She has 17 years of digital marketing experience and she’s passionate about real-time personalization. Wheeler also loves to spotlight Trailblazers who use Marketing Cloud Personalization in innovative ways to connect with their customers one-to-one.
ROX can help you untangle acronyms from CES to CLTV, and quickly calculate valuable metrics that track growth. Marketers from any organization need this cheat sheet of data points to help understand and broaden their digital brand.
Zebra Technologies increased its readers’ time on page and offered valuable videos and information tailored to their visitors’ industries. Its digital marketing and SEO strategist shares what they did, and why it worked.
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.