Lauren Wallace of Salesforce

Lauren Wallace

Editorial Lead, Commerce Cloud

My Background

Lauren Wallace is an editorial lead for Commerce Cloud. She’s written for B2C and B2B companies in many different industries — most recently cybersecurity and healthcare. When she’s not writing about commerce, you can typically find her outside running or biking around San Diego.

Illustration of small business online store on mobile.

Brett Grossfeld

November 4, 2024

Ready to open the digital doors to your online shop? Here’s everything you need to know to open your online store for your SMB.

Illustration of a woman typing a phrase into a product search bar on an ecommerce site.

November 1, 2024

How to make it easy for your customers to find what they're looking for and convert — fast.

October 3, 2024

Just-in-Time (JIT) inventory management, its benefits, methodology, and challenges. Learn how JIT reduces waste and boosts production efficiency.

A shopper is looking at their smartphone and considering whether to make a purchase using a QR code: the future of commerce

October 3, 2024

To plan for 2025, leaders will prioritize unified commerce and thoughtful implementations of AI.

Illustration depicting charts and graphs that show differences between B2B and B2C commerce

August 1, 2024

Understand the major differences between B2B and B2C ecommerce, and learn successful strategies to enhance the buyer experience.

A woman holds a credit card, a phone and a holiday gift box, perhaps a sign of ecommerce success.

June 28, 2024

Here are some tips to accurately determine how well your holiday retail efforts truly perform.

Illustration of a man looking at a graph representing increased AOV.

June 6, 2024

From product bundles to loyalty programs and more, here are ten expert tips to grow average order value.

Image depicting empty-handed visitors entering a website, then leaving with shopping bags in-hand, signifying conversion and purchases

May 3, 2024

Kickstart your ecommerce conversion rate optimization with these best practices.

Charts and graphs depicting an optimized ecommerce website showing up in search engines

March 12, 2024

More visitors, more sales. Use these key ecommerce SEO tactics to get your products and your business found online.

Illustration showing a woman wearing a pink sweater, pink skirt, and tall brown boots while looking at her phone. The image of her phone screen shows that she's interacting with a digital assistant and asking questions about which pair of headphones she should purchase.

February 28, 2024

Conversational commerce — with the help of AI — is changing the digital shopping experience. Here’s how.

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