Lauren Wallace
author title Sr. Editorial Lead, Commerce CloudI'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Conversational commerce — with the help of AI — is changing the digital shopping experience. Here’s how.
The complete guide to inventory management — from the warehouse to the customer’s hands.
Here’s how to develop a holistic plan that will increase revenue and brand awareness.
Learn what ecommerce leaders are prioritizing — and how to stay ahead in a changing market.
Get our top merchandising tips and learn how to connect your customers with the right products.
Get the deets on ecommerce: what it is, why it’s important, and how it can grow your business.
From more mindful packaging to greener delivery options, here are ways to make a lasting impact.
Shoppable content lets customers easily move from browsing to buying — without interrupting their scroll session. Here’s how you can increase conversions while telling your brand’s story.
A successful product listing page makes shopping easy and inviting. How do you create one? It’s all about how you present your products and pricing.










