Lauren Wallace
author title Editorial Lead, Commerce CloudLauren Wallace is an editorial lead for Commerce Cloud. She’s written for B2C and B2B companies in many different industries — most recently cybersecurity and healthcare. When she’s not writing about commerce, you can typically find her outside running or biking around San Diego.
Returns are a friction point for customers and retailers alike, but you can turn every return into an opportunity by following these steps.
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.
The MVP strategy is one of the fastest ways to get a commerce experience up and running. Learn how to do it right.
It doesn’t have to be one or the other. Many brands have a range of options depending on their needs.
Eighty-nine percent of B2B decision makers attribute expected business growth to digital commerce success. Here’s how to get the C-suite onboard.