How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
author name
Levan Gomshiashvili
author title CMO, The Bank of Georgia
My Background
Levan Gomshiashvili was appointed Chief Marketing Officer of JSC Bank of Georgia in May 2019. He has extensive experience in marketing and communications. Before joining the Bank, Gomshiashvili was the founder of HOLMES&WATSON creative agency, where he was Key Account Manager for clients operating in banking and other sectors. Gomshiashivili received his MSc in Management from University of Edinburgh.
