![Woman paying bills on her laptop](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/06/data-driven-marketing-engagement-header.jpg?w=886)
How the Bank of Georgia Uses Data-Driven Marketing To Boost Engagement
How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
Levan Gomshiashvili was appointed Chief Marketing Officer of JSC Bank of Georgia in May 2019. He has extensive experience in marketing and communications. Before joining the Bank, Gomshiashvili was the founder of HOLMES&WATSON creative agency, where he was Key Account Manager for clients operating in banking and other sectors. Gomshiashivili received his MSc in Management from University of Edinburgh.
How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
New to Salesforce?
About Salesforce
Americas
Europe, Middle East, and Africa
© Copyright 2024 Salesforce, Inc. All rights reserved. Various trademarks held by their respective owners. Salesforce, Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States