
Lisa Lee
author title Contributing EditorLisa Lee is a contributing editor at Salesforce. She has written about technology and its impact on business for more than 25 years. Prior to Salesforce, she was an award-winning journalist with Forbes.com and other publications.

Every AI platform and copilot out there is built on reams of data. But the most accurate and relevant ones are built on data and metadata. Here's why that matters.
Big data came with big promises left largely unfulfilled. But advancements in AI and AI-era data platforms may be the key to finally unlocking its value.
Off-the-shelf LLMs pull in data from all over the internet. That can be a good thing, except when it’s not.
Most companies will not build their own LLM. We’re sharing the universal challenges of off-the-shelf LLMs and how to address them.
Some companies are AI-ifying their products without ensuring customer data is 100% protected. Here's how your business can leverage the productivity gains of AI without giving away your most sensitive data.
Customers aren't just fed up with bad service – more of them are seeking retribution for their bad experiences, a new survey reveals. The solution: more digital empathy.
Automation and AI have huge potential for productivity, but a survey of 18,000 workers shows many just aren't taking advantage of these tools. Here are 4 quick tips to help your company use automation and AI to boost productivity
Depending on your role, a lack of AI skills — not the technology itself — may limit your ability to advance.