Lisa Lee
author title Contributing Editor, SalesforceLisa Lee is a contributing editor at Salesforce. She has written about technology and its impact on business for more than 25 years. Prior to Salesforce, she was an award-winning journalist with Forbes.com and other publications.
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
Non-IT business leaders are having greater influence over the technology used to enhance the customer experience.
The U.S. lags behind other countries in mandating corporate sustainability reporting. But tougher rules could be coming, and organizations will need to adjust.
Consumers will buy things that are useful and helpful, even in a downturn. The key is investing in innovation that adds value.
Intelligent automation could be as transformative as cloud computing, and is already helping companies cut costs. We explain what it is and how your business can benefit.
Employers need to rethink, or at least question, every single thing about hiring and retention, starting with (gulp) the resume.
A new Future Forum survey reveals the extent of the stress that middle managers are under. We explain how companies can reimagine these roles and reinvigorate the people in them.