
Lisa Lee
author title Contributing EditorLisa Lee is a contributing editor at Salesforce. She has written about technology and its impact on business for more than 25 years. Prior to Salesforce, she was an award-winning journalist with Forbes.com and other publications.

Altman is hopeful that a dramatically more capable ChatGPT is right around the corner.
As it informs more business decisions and transforms your relationships with customers, leaders must understand its potential, its use cases, and its risks. Start by asking the right questions.
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
Non-IT business leaders are having greater influence over the technology used to enhance the customer experience.
The U.S. lags behind other countries in mandating corporate sustainability reporting. But tougher rules could be coming, and organizations will need to adjust.
Consumers will buy things that are useful and helpful, even in a downturn. The key is investing in innovation that adds value.
Employers need to rethink, or at least question, every single thing about hiring and retention, starting with (gulp) the resume.