Madhavan Ramanujam

Board Member & Partner, Simon Kutcher & Partners

My Background

Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, advising companies of all sizes from Fortune 500s to startups. Madhavan has led more than 125 monetization projects, and he coauthored the book: "Monetizing Innovation: How Smart Companies Design the Product Around the Price," which has featured in publications like the Harvard Business Review, Entrepreneur, and Inc. He is also a regular speaker in leading conferences and forums and has extensively spoken on the topic of new product monetization.

Astro with man working on a computer sales operations cpq product pricing

Salesblazer

4 Pricing Strategies That Can Turn Innovation Into Revenue

Madhavan Ramanujam

November 18, 2020

The key to post-launch pricing strategy is to go beyond financial key performance indicators and track monthly outcomes.

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