Counting on first-party data and personalization is even more important in a privacy-first, AI-driven world
How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.
Artificial intelligence in advertising sales is changing. See how AI can help ad sales pros improve both their effectiveness and efficiency.
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.
Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.
Customers are increasingly hesitant to share personal information. Here are some ways media companies can ease those fears and build a trusting relationship.
Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
