Michael Perla

Senior Director, Business Value Services

My Background

Michael Perla is a senior director in Business Value Services at Salesforce. He was formerly a sales strategy and effectiveness consultant and co-authored a book on Sales Force Transformation. He resides in the Atlanta metro area with his wife and two kids. Connect with him on LinkedIn.

An illustration of efficient growth showing a person sitting on gold bricks using a computer.

Michael Perla

November 16, 2022

How do you grow sales in tough times? Return to the basics. Large companies use these strategies to manage risk and increase revenue as market conditions fluctuate.

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